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Why is website speed crucial to user experience?

  1. It has no real impact on user behavior.

  2. It directly affects bounce rates and engagement.

  3. It only matters for ecommerce sites.

  4. It is less important for mobile users.

The correct answer is: It directly affects bounce rates and engagement.

Website speed is crucial to user experience because it directly affects bounce rates and engagement. When a website loads slowly, users are more likely to abandon it and look for faster alternatives, leading to higher bounce rates. A fast-loading site keeps users engaged, encouraging them to explore more pages, interact with content, and ultimately convert, whether that means making a purchase, signing up for a newsletter, or simply spending time on the site. User patience is limited, and if a page does not load quickly, it can create frustration, which diminishes the overall experience. Therefore, optimizing website speed is essential for retaining users and fostering positive interactions with the content.